Truck Side Advertising: What to Consider Before Getting One
Mobile truck advertising is indeed an excellent advertising strategy if you want your brand to be seen by a wide range of audiences. However, before you decide on investing in truck side advertising, there are several factors you must first consider to make the best out of it. Luckily, that will be discussed in this article.
The Factors to Consider Before Getting a Truck Side Advertising
Here are the main factors to consider when getting a truck side advertising:
It is quite common for states to have restrictions over moveable billiards, which may apply to truck side advertising. Some of this restriction includes what type of vehicles are allowed to have attachments, how big these are, and whether digital billboard attachments are allowed or not.
Before you invest in billboard truck advertising, make sure that it is allowed in your state by checking the state laws and asking your local DMV. This way, you will not be wasting time and money overturning a decision that is not in line with your state’s legalities.
● 24/7 Representation and Impact
The next thing that you have to consider is the 24/7 representation and impact of the advertisement. This can be a good thing given that your advertisement is non stop.
However, in case the truck is illegally parked or the driver did something wrong, it can be easily associated with the brand because the truck is literally representing it. To avoid this, make sure that the billboard truck you are investing in represents your brand well.
Another thing to consider is cost. Although truck side ads are relatively more affordable compared to other forms of advertisements, the cost can differ whether you are getting a traditional or digital billboard truck.
Whether you intend to use your own truck for mobile truck advertising or plan to rent a stage, you are definitely on the right path. However, before making any huge and costly decision, refer to the considerations mentioned above.